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Mitsidi will participate, from October 10th to 14th, in one of the largest technology and innovation fairs in the world, GITEX Global 2022. Inside Gitex takes place North Star, a fair for startups, with the presence of important actors of the innovation ecosystem and development, and we'll be there.
As part of the Brazilian delegation, as part of the Internationalization Mission, Mitsidi will be present as an exhibitor, presenting the Energy Brain, a web platform, where users enter important information about their companies and can visualize the necessary steps to reduce energy consumption and carbon emissions.
"The tool turns predicted energy savings into tokens, which, together with other users' tokens, generate carbon credits that are sold, and the proceeds are used to implement energy efficiency projects.”, says Rox Correa, Innovation manager at Mitsidi, who will be part of the Mission, along with the manager of Energy Efficiency in Industry, Hamilton Ortiz.
According to Hamilton Ortiz, Gitex “it is a global scale event, and Mitsidi will be there to talk about the opportunities of decarbonization and the urgency to focus efforts on a more efficient and fair economy. We have great expectations of making relevant connections and positioning Brazilian companies as pioneers in the energy transition, in a geographically strategic and challenging environment.".
For Rox Correa, the importance for Mitsidi “it's about updating and learning about the latest and greatest in our industry, including topics related to the ESG agenda and climate change. We will be able to know the most innovative technologies and solutions. We can add such knowledge and solutions to our work and improve our competitiveness in several ways by being ahead of the market.”. Furthermore, it willa “great opportunity to do new business and obtain investments for the development of our digital solutions aimed at energy efficiency and decarbonization”, as is the case with Energy Brain.
Rox completes, saying that “the big news that we are bringing is the transformation of the savings generated into tokens, which can give rise to credits in the carbon market; a super novelty, absolutely disruptive, that has everything to be very successful there. We will come back even more excited, bringing millions of possibilities to our teams, which today already work with technologies, for example, artificial intelligence, machine learning and blockchain.".
The Internationalization Mission is aimed at technology-based companies with scalable solutions, with the potential to open operations in the United Arab Emirates.
It is Mitsidi's second mission to Dubai. In October last year, Technical Director, Alexandre Schinazi, and Building Efficiency Manager, Rosane Fukuoka, visited Expo2020 and Wetex – a fair dedicated to energy business.
It is the second time this year that Mitsidi participates as an exhibitor in international events. Last April, Mitsidi was an exhibitor at FISE 2022 (Feria Internacional del Setor Electrico), which took place in Medellin, Colombia.
A little more About Mission in Dubai
The GITEX North Star 2022 fair is a technology and innovation event, with conferences, pitch sessions, exhibitions and networking.
The event's audience ranges from startups to global tech giants, showcasing their latest innovations. In addition, there is an opportunity to interact with influential leaders and decision makers in the public sector.
More than 5 exhibitors from more than 170 countries visit the event to find and explore new solutions. That's why multimillion-dollar deals and technology partnerships are announced every year at the fair.
"It is a very important opportunity for Mitsidi, as we are going to show investors from around the world the tool we have developed, so that it can be improved and applied in other countries, helping small and medium-sized companies to reduce their carbon emissions.”, said Suzy Gasparini, coordinator of International Expansion at Mitsidi.
In addition to participating in Gitex, in the days following the event, the Brazilian companies selected for this internationalization mission will participate in a complementary schedule of immersion in the UAE, with technical visits to better understand the forms of business and opportunities for international expansion, in addition to meetings foresight and networking actions.
We are proud of the work we have done so far, and full of expectations for this global impact achievement.
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