Mitsidi advances in international actions

Mitsidi has been making progress in its international activities. In the space of six months, between October of last year and April of this year, the company carried out two international missions. The first was held last October, in Dubai, at Expo2020 and at Wetex – a trade fair dedicated to energy businesses. Last April, Mitsidi participated for the first time as an exhibitor in an international trade fair in Colombia. In addition to Mitsidi participating in FISE 2022 (Feria Internacional del Setor Elétrico), the Energy Efficiency for Industry manager, Hamilton Ortiz, presented the technical lecture “Energy Efficiency as a Public Policy” at this fair.

“It was very important to see the interest of the fair's audience in the theme of energy transition. segments, ranging from automation, construction, industry, education to public entities that work with the theme of energy efficiency and transition to a low-carbon economy”, says Ortiz.

Mitsidi's participation in FISE was supported by the Electro-Electronic Brazil Project, an agreement between Abinee and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

FISE is one of the largest events in the electricity sector in Latin America and has the participation of more than 300 exhibitors, 230 technical presentations and the presence of more than 18 thousand visitors. The organizers estimate that, at the fair, business deals worth US$ 70 million were closed.

As for the Brazilian exhibitors, the organizers of the business rounds estimate – which involved around 40 Brazilian companies that participated in the fair – that FISE generated expected business deals worth US$ 7.9 million for the next 12 months.

In addition to the traditional sectors of the fair, such as manufacturers of electrical equipment, FISE also featured innovations such as the launch of service platforms dedicated to the sector and also a Smart City Experience project, based on sustainability, energy and quality of life.

“Colombia is a country that has several efficiency projects under development and with the support of several global institutions. with the number of representatives of public entities and companies that went to our specific state in the energy transition”, says Suzy Gasparini, Mitsidi's International Expansion coordinator.